Innovation and Export

by Manon Enjolras (Author)
Buy for $165.00 Excerpt

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

Format
EPUB
Protection
DRM Protected
Publication date
November 30, 2021
Publisher
Page count
192
ISBN
9781119881520
Paper ISBN
9781786306203
File size
3 MB
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