Exporting

by Laurent Houlier (Author), John Blaskey (Author)
Buy for $17.99 Excerpt

This book equips readers to optimize genuine export opportunities.

Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities.

It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.

Readers are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow.

This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.

Format
EPUB
Protection
DRM Protected
Publication date
September 18, 2020
Publisher
Collection
Page count
140
ISBN
9781952538452
Paper ISBN
9781952538445
File size
3 MB
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