Minding the Store

Minding the Store

by Julie Gaines (Author), Ben Lenovitz (Illustrator)

In this graphic memoir, the founder of an iconic housewares shop recounts starting a business—and a family—while trying to make it in New York City.

Whether it’s a set of vintage plates from a 1920s steamship, a mug with a New Yorker cartoon on it, a tin of sprinkles designed by Amy Sedaris, or a juice glass from a Jazz Age hotel, Fishs Eddy products are distinctly recognizable. A New York institution, Fishs Eddy also remains a family business whose owners endured the same challenges as many family businesses—and lived to write about it in this tale filled with humorous characterizations of opinionated relatives, nosy neighbors, quirky employees, and above all the eccentric foibles of the founders themselves. Readers come to know author Julie Gaines and her husband, with whom she founded the store, and because this is a family business, the illustrations are all in the family, too. Their son Ben Lenovitz’s drawings bring Fishs Eddy to life with a witty style a la Roz Chast and Ben Katchor.


To anyone who has ever dreamed of opening a little business—or anyone with any kind of dream—Minding the Store offers wisdom, inspiration, and an exceedingly entertaining story about staying true to yourself.

“I really enjoyed this book. In fact, I could go for a second helping!” —Amy Sedaris, actress and author of the New York Times bestseller I Like You

“An anti-business business book . . . An antidote for anyone who wants insights from successful people but is bored by jargon and unable to face another turgid tome from a bleach-toothed billionaire.” —The Financial Times

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Publication date
April 30, 2021
Page count
Paper ISBN
File size
230 MB