From his own experiences in starting a small mail order business, the
author has written this important, basic book. He has included some of the
critical problems he encountered and overcame. During the difficult times
when he made mistakes, he chose to accept it with good humor and as a
learning experience which he passes on to the reader.
He does not promise, 'to make you a millionaire', however, he explains
how the mistakes he made could make you lose your shirt if you repeat them.
He tells you about his successes and his failures with a few tears and a
little boasting, and he warns you that losing your shirt can be very painful.
The guidance he offers should prevent you from repeating some of the serious
mistakes that he made.
Starting small, with a tight budget, and little knowledge about the mail
order business, the author developed press releases and advertising that sold
many products including plastic spouts and orange peelers, garlic that had no
odor, fake alarm panels, and books. A very popular product, The Seat Bag, was
sold to thousands of Bird Watchers, Artists and other customers around the
His press releases were used by The New York Times, other large
newspapers, and the Associated Press. How he did this and who he met along
the way will make you laugh as you learn.